How We Started

John Granzow launched Go Kid Go Transport & Tours, LLC in January 2001, after discovering that there was no safe, reliable, convenient way for him to transport his oldest son to tae kwon do class.

After six months of research and preparation, he made the commitment. The first marketing efforts included a direct mail campaign aimed at families in Waukesha County, and promotional brochures placed in dozens of “after-school businesses,” such as dance, gymnastics, and martial arts schools. They also included face-to-face meetings with dozens of potential customers, participation on conferences and expositions, and hundreds of phone calls.

The first 18 months were slow, but encouraging. The lessons learned during this period helped lay the foundation for many of the policies and practices that the company follows today.

Turning Points

During the first year of operation, the State of Wisconsin approved the company’s application for an Early Planning Grant. This enabled Go Kid Go to secure professional help for the development of its business plan. With a well-written business plan in hand, it was then possible to secure start-up capital.

Around this same time the company landed its first major customer, a suburban Milwaukee school district. Our service to this district led to contact with other districts, which led to more opportunities, and to a growing reputation in the area’s educational community.

What's Helped Us Grow

As word-of-mouth spread, and our service grew and improved, individuals outside the educational community became aware of Go Kid Go. We added churches, businesses, and organizations as customers. As they came on board, more and more individual families became aware of us as well.

As we look ahead, we’re expanding our service territory to meet the transportation needs of those in western Waukesha County, northern Ozaukee County, southeastern Washington County, and Racine County. We’re also making improvements to the service, to make it ever more safe, reliable, and convenient.

We are grateful to all those who helped us get where we are today, and we look forward to serving our area’s families and communities in the years ahead.